ข่าวประชาสัมพันธ์ PwC Thailand

PwC Thailand urges organisations to accelerate responsible AI and strengthen governance

PwC Thailand warns that while artificial intelligence (AI) adoption is accelerating across Thai organisations, many still lack the governance frameworks needed to manage risks and ensure responsible use. Thai businesses are urged to fast-track the development of robust AI governance to build trust, enhance transparency, and prepare for the rise of autonomous AI agents. Phansak Sethsathira, Risk Assurance Partner at PwC Thailand, noted that Thai organisations are showing a strong interest in

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